CEO / Co-Founder

Aaron Samudio is a community-builder, entrepreneur, and advocate for independent coffee culture. With a background in program leadership, nonprofit management, and startup development, Aaron saw a gap in the coffee industry: independent shops often lacked access to the tools, technology, and collective strength enjoyed by large chains.

That vision sparked Cuppr, a digital marketplace designed to empower local cafés, strengthen discoverability, and create shared prosperity across the coffee ecosystem. Aaron brings a blend of business strategy, hands-on industry knowledge, and passion for building resilient communities into everything Cuppr does.

Beyond Cuppr, Aaron is deeply committed to initiatives that connect people, strengthen local economies, and make ownership more accessible. He believes that small businesses are the heart of thriving communities and that coffee shops, in particular, are keystone gathering spaces where culture, creativity, and conversation flourish.

COO / Co-Founder

Drey brings a blend of Silicon Valley experience and entrepreneurial spirit to Cuppr. With three degrees - Computer Engineering, IT Management, and an MBA - he’s built a career spanning technology and leadership roles at Symantec, Adobe, and Western Governors University. At Cuppr, Drey leads business development, financial and legal operations, and helps shape product direction.

Since the onset of Covid, he’s traded traditional office life for the hum of independent coffee shops, where he finds focus, connection, and inspiration. His go-to order? A classic espresso paired with sparkling water. Simple, bold, and refreshing, much like his approach to building Cuppr.

CTO / Co-Founder

Gunnar Gabrielson is the technical mind behind everything that makes Cuppr work. Gunnar is a deeply principled engineer who has seen it all. His experience spans designing pixel perfect websites to architecting the complex backend systems that power them. He loves the challenge of taking a big idea, breaking it down to its core, and building something that’s powerful, scalable, and genuinely helpful.

Gunnar is a firm believer that the best technology is the kind that builds community and creates real human connection, a philosophy that’s at the heart of everything we do. This people first approach guides all of his work, from the code he writes, the user experiences he builds and the way he collaborates. When he’s not logged in, you can find him spending time with his family, hitting a mountain bike trail, or exploring local coffee shops. He loves how independent shops build community, create deep roots, and act as a genuine place for people to connect.

Strategic Advisor

Sadie is a long-time coffee shop owner and operator, with over 8 years of experience building and running her own shops and serving their communities. She is currently the owner of Moon Peak Coffee House in Provo, Utah.